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Tuesday, September 4, 2007


Edun is best known for its connection to U2 front man Bono, who along with his wife Ali, founded Edun in 2005 with the goal of promoting fair trade. They do this no only through the production of their own line, which is currently produced in Peru, Tunisia, Kenya, India, Mauritius and Madagascar, but also through educating the public, as well as the fashion industry about the plight of these areas. Did you know that in 1980, Africa was responsible for 6% of the worlds production? And that by 2002, that number had dropped to just 2%? That 4% may not seem like a big deal until you realize that one percent is worth $70 million in exports a year.Along with educating the fashion industry about free trade, Edun is also working towards using more organic materials in their collection (they are currently using over 47% organic cotton) They are using organic cotton not only to better the environment as a whole but to provide healthier working conditions for the farmers who grow it. All of the T- shirts made by Edun are 100% organic.With a full line of womens, mens, and childrens wear as well as accessories, and a celebrity following that includes, Naomi Watts, Alanis Morrisette, and Leonardo Dicaprio, its no wonder why Edun is leading the green clothing market.

Available in select department stores in UK, Italy, France, Japan, and Sweden, and online. Prices ranging from $36 to $400

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